Market of Choice - Woodfield
Market of Choice, Inc. - Eugene, Oregon
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42,000 SF - Neighborhood Marketplace
Market of Choice is a full service deli, grocer, and caterer that serves the diverse grocery markets of Western Oregon. They feature a full line of conventional, natural and gourmet foods, as well as specialty cheese and wine departments. Based in Eugene, the new store at 29th and Willamette's Woodfield Station was envisioned as the flagship store for the company. The growing needs of the former store at this site and the affluent South Eugene demographic pointed to the need for a larger building, which encompasses 42,000 sf of retail area. This includes the service and storage areas, several walk-in coolers and freezers, indoor seating and a service kitchen. An upper mezzanine accommodates private offices as well as an open seating area, and is connected to the main level by an elevator and stairs. The stairs wrap around a stone fireplace that forms the hearth of this neighborhood gathering space.
Situated at the end of the major shopping street of the newly redeveloped shopping center, the main entry concourse aligns with the site's central east-west axis. The concourse is designed to imitate an outdoor shopping street and is punctuated by tapered stone columns that support the monitor shed roof above, which floods the specialty food departments below with natural daylight.